Contemporary Advertising

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Bibliografske podrobnosti
Glavni avtor:	William F. Arens
Format:	TEXT
Izdano:	McGraw Hill
Teme:	Contemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wri
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