Shimp, T. A. (2000). Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press.
Chicago Style (17th ed.) CitationShimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press, 2000.
MLA (8th ed.) CitationShimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press, 2000.
Warning: These citations may not always be 100% accurate.