Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
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The Dryden Press
2000
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amikomlib-9780030211133 |
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amikomlib-9780030211133 2016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Promotion: Supplemental Aspects of Integrated Marketing CommunicationsTerence A. ShimpThe Dryden Press2000TEXT659.1 |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
Terence A. Shimp |
| spellingShingle |
Terence A. Shimp Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications |
| author_facet |
Terence A. Shimp |
| author_sort |
Terence A. Shimp |
| title |
Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications |
| title_short |
Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications |
| title_full |
Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications |
| title_fullStr |
Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications |
| title_full_unstemmed |
Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications |
| title_sort |
advertising promotion: supplemental aspects of integrated marketing communications |
| publisher |
The Dryden Press |
| publishDate |
2000 |
| callnumber-raw |
659.1 |
| callnumber-search |
659.1 |
| _version_ |
1742477115796750336 |