APA (7th ed.) Citation

Cannon, J. P. (2008). Basic Marketing; A Global-Managerial Approach, 16e. McGraw Hill.

Chicago Style (17th ed.) Citation

Cannon, Joseph P. Basic Marketing; A Global-Managerial Approach, 16e. McGraw Hill, 2008.

MLA (8th ed.) Citation

Cannon, Joseph P. Basic Marketing; A Global-Managerial Approach, 16e. McGraw Hill, 2008.

Warning: These citations may not always be 100% accurate.