APA (7th ed.) Citation

Bearden, W. O. (2007). Marketing: Principles and Perspectives. McGraw Hill.

Chicago Style (17th ed.) Citation

Bearden, William O. Marketing: Principles and Perspectives. McGraw Hill, 2007.

MLA (8th ed.) Citation

Bearden, William O. Marketing: Principles and Perspectives. McGraw Hill, 2007.

Warning: These citations may not always be 100% accurate.