Orville C. Walker, J. (2005). Marketing Management: A strategic decision-making approach. McGraw Hill.
Chicago Style (17th ed.) CitationOrville C. Walker, Jr. Marketing Management: A Strategic Decision-making Approach. McGraw Hill, 2005.
MLA (8th ed.) CitationOrville C. Walker, Jr. Marketing Management: A Strategic Decision-making Approach. McGraw Hill, 2005.
Warning: These citations may not always be 100% accurate.