Orville C. Walker, J. (2006). Marketing Strategy: A Decision - Focused Approach. McGraw Hill.
Chicago Style (17th ed.) CitationOrville C. Walker, Jr. Marketing Strategy: A Decision - Focused Approach. McGraw Hill, 2006.
MLA (8th ed.) CitationOrville C. Walker, Jr. Marketing Strategy: A Decision - Focused Approach. McGraw Hill, 2006.
Warning: These citations may not always be 100% accurate.