APA (7th ed.) Citation

Arens, W. F. (2002). Contemporary Advertising. McGraw Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw Hill, 2002.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw Hill, 2002.

Warning: These citations may not always be 100% accurate.