APA (7th ed.) Citation

Arens, W. F. (1999). Contemporary Advertising. The Dryden Press.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. The Dryden Press, 1999.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising. The Dryden Press, 1999.

Warning: These citations may not always be 100% accurate.