APA (7th ed.) Citation

McDonald, W. J. (1998). Direct Marketing: An Integrated Approach. Irwin.

Chicago Style (17th ed.) Citation

McDonald, William J. Direct Marketing: An Integrated Approach. Irwin, 1998.

MLA (8th ed.) Citation

McDonald, William J. Direct Marketing: An Integrated Approach. Irwin, 1998.

Warning: These citations may not always be 100% accurate.