Zeithaml, V. A. (2003). Services Marketing: Integrating Customer Focus Across The Firm. Irwin.
Chicago Style (17th ed.) CitationZeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across The Firm. Irwin, 2003.
MLA (8th ed.) CitationZeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across The Firm. Irwin, 2003.
Warning: These citations may not always be 100% accurate.