Peter, J. P. (2004). Marketing Management: Knowledge and Skills. McGraw Hill.
Chicago Style (17th ed.) CitationPeter, J. Paul. Marketing Management: Knowledge and Skills. McGraw Hill, 2004.
MLA (8th ed.) CitationPeter, J. Paul. Marketing Management: Knowledge and Skills. McGraw Hill, 2004.
Warning: These citations may not always be 100% accurate.