Advertising and Promotion : An Integrated Marketing Communications Perspective
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McGraw Hill
2002
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amikomlib-9780071240437 |
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amikomlib-9780071240437 2016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and Promotion : An Integrated Marketing Communications PerspectiveGeorge E BelchMcGraw Hill2002TEXT659.1 |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
George E Belch |
| spellingShingle |
George E Belch Advertising and Promotion : An Integrated Marketing Communications Perspective |
| author_facet |
George E Belch |
| author_sort |
George E Belch |
| title |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_short |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_full |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_fullStr |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_full_unstemmed |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_sort |
advertising and promotion : an integrated marketing communications perspective |
| publisher |
McGraw Hill |
| publishDate |
2002 |
| callnumber-raw |
659.1 |
| callnumber-search |
659.1 |
| _version_ |
1742477177775980544 |