Alsem, K. J. (2007). Strategic Marketing: An applied Perspective. McGraw Hill.
Chicago Style (17th ed.) CitationAlsem, Karel Jan. Strategic Marketing: An Applied Perspective. McGraw Hill, 2007.
MLA (8th ed.) CitationAlsem, Karel Jan. Strategic Marketing: An Applied Perspective. McGraw Hill, 2007.
Warning: These citations may not always be 100% accurate.