APA (7th ed.) Citation

Duncan, T. (2008). Principles Of Advertising & IMC. McGraw Hill.

Chicago Style (17th ed.) Citation

Duncan, Tom. Principles Of Advertising & IMC. McGraw Hill, 2008.

MLA (8th ed.) Citation

Duncan, Tom. Principles Of Advertising & IMC. McGraw Hill, 2008.

Warning: These citations may not always be 100% accurate.