Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
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McGraw Hill
1993
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amikomlib-9780077077662 |
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amikomlib-9780077077662 2016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTATargeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response MarketingJohn OzimekMcGraw Hill1993TEXT658.84 |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| description |
|
| format |
TEXT |
| author |
John Ozimek |
| spellingShingle |
John Ozimek Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing |
| author_facet |
John Ozimek |
| author_sort |
John Ozimek |
| title |
Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing |
| title_short |
Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing |
| title_full |
Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing |
| title_fullStr |
Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing |
| title_full_unstemmed |
Targeting for Success: a Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing |
| title_sort |
targeting for success: a guide to new techniques for measurement and analysis in database and direct response marketing |
| publisher |
McGraw Hill |
| publishDate |
1993 |
| callnumber-raw |
658.84 |
| callnumber-search |
658.84 |
| _version_ |
1742477264155574272 |