Schiffman, L. G. (2004). Consumer Behavior. Prentice Hall.
Chicago Style (17th ed.) CitationSchiffman, Leon G. Consumer Behavior. Prentice Hall, 2004.
MLA (8th ed.) CitationSchiffman, Leon G. Consumer Behavior. Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.