Lovelock, C. (2002). Principles of Service Marketing and Managemeny. Prentice Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher. Principles of Service Marketing and Managemeny. Prentice Hall, 2002.
MLA (8th ed.) CitationLovelock, Christopher. Principles of Service Marketing and Managemeny. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.