Kotler, P. (1994). Marketing Management: Anlysis, Planning, Implentation, and Control. Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Anlysis, Planning, Implentation, and Control. Prentice Hall, 1994.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Anlysis, Planning, Implentation, and Control. Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.