APA način citiranja (7. izdanje)

Farris, P. W. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School.

Čikaški stil citiranja (17. izdanje)

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School, 2006.

MLA način citiranja (8. izdanje)

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School, 2006.