APA (7th ed.) Citation

Farris, P. W. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School.

Chicago Style (17th ed.) Citation

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School, 2006.

MLA (8th ed.) Citation

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School, 2006.

Warning: These citations may not always be 100% accurate.