Kotler, P. (2006). Marketing Management,12e. Pearson Education,Inc.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management,12e. Pearson Education,Inc, 2006.
MLA (8th ed.) CitationKotler, Philip. Marketing Management,12e. Pearson Education,Inc, 2006.
Warning: These citations may not always be 100% accurate.