Παραπομπή σε μορφή APA (7η εκδ.)

Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.

Παραπομπή σε μορφή MLA (8th εκδ.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.