Cita APA (7a ed.)

Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.

Cita MLA (8a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.