Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.
Chicago-viite (17. p.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.
MLA-viite (8. p.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.
Varoitus: Nämä viitteet eivät aina ole täysin luotettavia.