Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.
Chicago Style (17th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.
ציטוט MLAKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.