Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.
Chicago Style (17th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.
MLA引文Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc, 2008.
警告:這些引文格式不一定是100%准確.