Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e

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Main Author: Kevin Lane Keller
Format: TEXT
Published: Pearson Education,Inc. 2008
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spelling amikomlib-9780132336222 2016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic Brand Management: building, Measuring, and Managing Brand Equity, 3eKevin Lane KellerPearson Education,Inc.2008TEXT658.83
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
description
format TEXT
author Kevin Lane Keller
spellingShingle Kevin Lane Keller
Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
author_facet Kevin Lane Keller
author_sort Kevin Lane Keller
title Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_short Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_full Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_fullStr Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_full_unstemmed Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_sort strategic brand management: building, measuring, and managing brand equity, 3e
publisher Pearson Education,Inc.
publishDate 2008
callnumber-raw 658.83
callnumber-search 658.83
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