Cespedes, F. V. (1996). Managing Marketing Linkages: Text, Cases, and Readings. Prentice Hall.
Chicago Style (17th ed.) CitationCespedes, Frank V. Managing Marketing Linkages: Text, Cases, and Readings. Prentice Hall, 1996.
MLA (8th ed.) CitationCespedes, Frank V. Managing Marketing Linkages: Text, Cases, and Readings. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.