APA (7th ed.) Citation

Kotler, P. (2008). Principles of Marketing, 12e. Pearson Education,Inc.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing, 12e. Pearson Education,Inc, 2008.

MLA (8th ed.) Citation

Kotler, Philip. Principles of Marketing, 12e. Pearson Education,Inc, 2008.

Warning: These citations may not always be 100% accurate.