Integrated Marketing Communications in Advertising And Promotion

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Bibliographic Details
Main Author: Terence A. Shimp
Format: TEXT
Published: Thomson 2007
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spelling amikomlib-9780324408089 2016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAIntegrated Marketing Communications in Advertising And PromotionTerence A. ShimpThomson2007TEXT659.1
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
description
format TEXT
author Terence A. Shimp
spellingShingle Terence A. Shimp
Integrated Marketing Communications in Advertising And Promotion
author_facet Terence A. Shimp
author_sort Terence A. Shimp
title Integrated Marketing Communications in Advertising And Promotion
title_short Integrated Marketing Communications in Advertising And Promotion
title_full Integrated Marketing Communications in Advertising And Promotion
title_fullStr Integrated Marketing Communications in Advertising And Promotion
title_full_unstemmed Integrated Marketing Communications in Advertising And Promotion
title_sort integrated marketing communications in advertising and promotion
publisher Thomson
publishDate 2007
callnumber-raw 659.1
callnumber-search 659.1
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