APA (7th ed.) Citation

Aaker, D. A. (1995). Marketing Research. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker, David A. Marketing Research. John Wiley & Sons, 1995.

MLA (8th ed.) Citation

Aaker, David A. Marketing Research. John Wiley & Sons, 1995.

Warning: These citations may not always be 100% accurate.