Kelley, L. D. (2004). Advertising Media Planning: A Brand Management Approach. McGraw Hill.
Chicago Style (17th ed.) CitationKelley, Larry D. Advertising Media Planning: A Brand Management Approach. McGraw Hill, 2004.
MLA (8th ed.) CitationKelley, Larry D. Advertising Media Planning: A Brand Management Approach. McGraw Hill, 2004.
Warning: These citations may not always be 100% accurate.