Advertising Media Planning : A Brand Management Approach

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Bibliographic Details
Main Author: Larry D. Kelley
Format: TEXT
Published: McGraw Hill 2004
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spelling amikomlib-9788120325296 2016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Media Planning : A Brand Management ApproachLarry D. KelleyMcGraw Hill2004TEXT659.1
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
description
format TEXT
author Larry D. Kelley
spellingShingle Larry D. Kelley
Advertising Media Planning : A Brand Management Approach
author_facet Larry D. Kelley
author_sort Larry D. Kelley
title Advertising Media Planning : A Brand Management Approach
title_short Advertising Media Planning : A Brand Management Approach
title_full Advertising Media Planning : A Brand Management Approach
title_fullStr Advertising Media Planning : A Brand Management Approach
title_full_unstemmed Advertising Media Planning : A Brand Management Approach
title_sort advertising media planning : a brand management approach
publisher McGraw Hill
publishDate 2004
callnumber-raw 659.1
callnumber-search 659.1
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