Cheverton, P. (2004). If You're so Brilliant... How Come Your Brand Isn't Working Hard Enough?: Kunci Sukses Manajemen Merek. elex media komputindo.
Chicago Style (17th ed.) CitationCheverton, Peter. If You're so Brilliant... How Come Your Brand Isn't Working Hard Enough?: Kunci Sukses Manajemen Merek. elex media komputindo, 2004.
MLA (8th ed.) CitationCheverton, Peter. If You're so Brilliant... How Come Your Brand Isn't Working Hard Enough?: Kunci Sukses Manajemen Merek. elex media komputindo, 2004.
Warning: These citations may not always be 100% accurate.