APA (7th ed.) Citation

TULL, D. S. Marketing research. Collier Macmillan.

Chicago Style (17th ed.) Citation

TULL, DONALD S. Marketing Research. Collier Macmillan.

MLA (8th ed.) Citation

TULL, DONALD S. Marketing Research. Collier Macmillan.

Warning: These citations may not always be 100% accurate.