CUNDIFF, E. W. Basic marketing, concepts, decisions, and strategies. New Delhi.
Chicago Style (17th ed.) CitationCUNDIFF, EDWARD W. Basic Marketing, Concepts, Decisions, and Strategies. New Delhi.
MLA (8th ed.) CitationCUNDIFF, EDWARD W. Basic Marketing, Concepts, Decisions, and Strategies. New Delhi.
Warning: These citations may not always be 100% accurate.