APA (7th ed.) Citation

BUSCH, P. S., & HOUSTON, M. J. (1985). Marketing Strategic foundations. Richard D. Irwin Inc.

Chicago Style (17th ed.) Citation

BUSCH, Paul S., and Michael J. HOUSTON. Marketing Strategic Foundations. Richard D. Irwin Inc, 1985.

MLA (8th ed.) Citation

BUSCH, Paul S., and Michael J. HOUSTON. Marketing Strategic Foundations. Richard D. Irwin Inc, 1985.

Warning: These citations may not always be 100% accurate.