APA (7th ed.) Citation

BURTON, P. W. Principles of advertising. Prentice-Hall.

Chicago Style (17th ed.) Citation

BURTON, Philip Ward. Principles of Advertising. Prentice-Hall.

MLA (8th ed.) Citation

BURTON, Philip Ward. Principles of Advertising. Prentice-Hall.

Warning: These citations may not always be 100% accurate.