APA (7th ed.) Citation

McDONOUGH, J. (2003). The advertising age: Encyclopedia of advertising, vol. 3 :P-Z. Fitzroy Dearborn.

Chicago Style (17th ed.) Citation

McDONOUGH, John. The Advertising Age: Encyclopedia of Advertising, Vol. 3 :P-Z. Fitzroy Dearborn, 2003.

MLA (8th ed.) Citation

McDONOUGH, John. The Advertising Age: Encyclopedia of Advertising, Vol. 3 :P-Z. Fitzroy Dearborn, 2003.

Warning: These citations may not always be 100% accurate.