PERANCANGAN KOMUNIKASI VISUAL KAMPANYE SOSIAL "JOGJA MELAWAN VANDALISME"
he act of vandalism has become a threat to identity and the representation ofYogyakarta as the cultural city. Vandalism itself can and may be the first steptowards more serious criminal act. To resolve the problem, there must be asynergy of action both from the government and the people of Yogyakart...
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| Hoofdauteur: | |
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| Formaat: | Tugas Akhir |
| Taal: | Indonesian |
| Gepubliceerd in: |
Program Pascasarjana ISI Yk
2016
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| Onderwerpen: | |
| Online toegang: | http://opac.isi.ac.id//index.php?p=show_detail&id=34576 |
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| Samenvatting: | he act of vandalism has become a threat to identity and the representation ofYogyakarta as the cultural city. Vandalism itself can and may be the first steptowards more serious criminal act. To resolve the problem, there must be asynergy of action both from the government and the people of Yogyakarta. One ofthe alternative solution that Visual Comunication Design can offered is to design asosial campaign. That sosial campaign itself must meet the three requirements,which are potentally grow into a massive campaign, has a characteristic of Jogja,and can be easily recognzed and easily done by most member of society,especially young people in Yogyakarta. In accordance to the explanation, “JogjaMelawan Vnadalisme” socil campaign can be the alternative media antivandalismfor Yogyakarta society.The primary target in this campaign is the high school teens who becomeactive agents of vandalism or have a tendency to become perpetrators. Secondarytarget is the entire people of Yogyakarta. The campaign will be designed with amodern design methods as outlined in DKV triadic, includes four stages, namelythe identification, analysis, synthesis, and evaluation. The main theory used is theBroken Window theory of criminology, vandalism psychological theories, andtheories about street art. Legalizing juridical basis of this design is the RegionalRegulation No. 18 of 2002, on the Management of Hygiene, Yogyakarta’s Mayorinstructed the Office of Order to make the handling of vandalism, in Article 16 c.Supporting the theory used is the theory of advertising and social campaigns,advertising theory SUPER "A", the theory of consumer behavior AISAS, as wellas the basic theory of Visual Communication Design.Campaign that carried the theme of "Jogja Melavan", focused to deliverfour messages about prohibiting vandalism, socialization of the legal sanctions,solicitation cleaning, and advising to fill the youth with something useful. Thefour messages will be delivered through a mix of conventional and nonconventionalmedia consisting of major media and supporting media. The designstyle is open to various styles and design style emphasizes a bright, neat, clean,but still entertaining and typical of young people. |
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