PERREAULT, D. W., & McCARTHY, J. E. (2000). Essentials of marketing A global-managerial approach. The McGraw-Hill Compaines.
Chicago Style (17th ed.) CitationPERREAULT, D William, and Jerome E. McCARTHY. Essentials of Marketing A Global-managerial Approach. The McGraw-Hill Compaines, 2000.
MLA (8th ed.) CitationPERREAULT, D William, and Jerome E. McCARTHY. Essentials of Marketing A Global-managerial Approach. The McGraw-Hill Compaines, 2000.
Warning: These citations may not always be 100% accurate.