PERREAULT, D. W., & McCARTHY, J. E. (2002). Basic marketing A global-managerial approach. Mc Graw Hill.
Chicago Style (17th ed.) CitationPERREAULT, D William, and Jerome E. McCARTHY. Basic Marketing A Global-managerial Approach. Mc Graw Hill, 2002.
MLA (8th ed.) CitationPERREAULT, D William, and Jerome E. McCARTHY. Basic Marketing A Global-managerial Approach. Mc Graw Hill, 2002.
Warning: These citations may not always be 100% accurate.