Advertising is dead Long live advertising!
Buku ini menjelaskan bagaimana teknik dan media periklanan di produksi dan pernana dari media tersebut. Selain itu dijelaskan makna dari iklan-iklan yang ada sehingga memebri inspirasi pembacanya mengenai pembuatan iklan yang menarik. Dalam menciptakan iklan ada beberapa teknik alternative diantaran...
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Main Author: | HIMPE, Tom |
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Format: | |
Language: | Indonesian |
Published: |
Thames & Hudson
2006
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Subjects: | |
Online Access: | http://opac.isi.ac.id//index.php?p=show_detail&id=4761 |
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