URBAN, G. L., & HAUSER, J. R. (1987). Essentials of new product management. Prentice-Hall.
Chicago Style (17th ed.) CitationURBAN, Glen L., and John R. HAUSER. Essentials of New Product Management. Prentice-Hall, 1987.
MLA (8th ed.) CitationURBAN, Glen L., and John R. HAUSER. Essentials of New Product Management. Prentice-Hall, 1987.
Warning: These citations may not always be 100% accurate.