APA (7th ed.) Citation

LAMB, C. W. J., & HAIR, J. F. J. (1993). Principles of marketing. South-Western pub.

Chicago Style (17th ed.) Citation

LAMB, Charles W Jr., and Joseph F. Jr HAIR. Principles of Marketing. South-Western pub, 1993.

MLA (8th ed.) Citation

LAMB, Charles W Jr., and Joseph F. Jr HAIR. Principles of Marketing. South-Western pub, 1993.

Warning: These citations may not always be 100% accurate.