APA (7th ed.) Citation

MARTINEAU, P. (1957). Motivation in advertising Motives that make people buy. Mc Graw Hill.

Chicago Style (17th ed.) Citation

MARTINEAU, Pierre. Motivation in Advertising Motives That Make People Buy. Mc Graw Hill, 1957.

MLA (8th ed.) Citation

MARTINEAU, Pierre. Motivation in Advertising Motives That Make People Buy. Mc Graw Hill, 1957.

Warning: These citations may not always be 100% accurate.