KEEGAN, W. J. (1995). GLOBAL MARKETING MANAGEMENT. PRENTICE-HALL.
Chicago Style (17th ed.) CitationKEEGAN, WARREN J. GLOBAL MARKETING MANAGEMENT. PRENTICE-HALL, 1995.
MLA (8th ed.) CitationKEEGAN, WARREN J. GLOBAL MARKETING MANAGEMENT. PRENTICE-HALL, 1995.
Warning: These citations may not always be 100% accurate.