KOTLER, P. (1994). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL. PRENTICE-HALL.
Chicago Style (17th ed.) CitationKOTLER, PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL. PRENTICE-HALL, 1994.
MLA (8th ed.) CitationKOTLER, PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL. PRENTICE-HALL, 1994.
Warning: These citations may not always be 100% accurate.