MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL

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Main Author: PHILIP KOTLER
Format: TEXT
Published: PRENTICE-HALL 1997
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id lpplib-11549
record_format oai_dc
spelling lpplib-115492016-08-08 00:00:00Perpustakaan LPP YogyakartaMARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROLPHILIP KOTLERPRENTICE-HALL1997TEXTxi, 824 p.; 27 cm.;658.8 Kot m
institution Politeknik LPP Yogyakarta
collection Perpustakaan Yogyakarta
description
format TEXT
author PHILIP KOTLER
spellingShingle PHILIP KOTLER
MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
author_facet PHILIP KOTLER
author_sort PHILIP KOTLER
title MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
title_short MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
title_full MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
title_fullStr MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
title_full_unstemmed MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
title_sort marketing management: analysis, planning, implementation and control
physical xi, 824 p.; 27 cm.;
publisher PRENTICE-HALL
publishDate 1997
callnumber-raw 658.8 Kot m
callnumber-search 658.8 Kot m
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