APA (7th ed.) Citation

Clow, D. L. K. a. K. E. (1998). SERVICES MARKETING. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Clow, David L. Kurtz and Kenneth E. SERVICES MARKETING. John Wiley & Sons, 1998.

MLA (8th ed.) Citation

Clow, David L. Kurtz and Kenneth E. SERVICES MARKETING. John Wiley & Sons, 1998.

Warning: These citations may not always be 100% accurate.